Marshall, North Carolina — Main Street five months after Hurricane Helene. Photo: Bill McMannis · CC BY 2.0
When the cameras leave,
we show up.
The Disaster After is a new company preparing to help small businesses hit by disaster sell their inventory to the whole country — through live auctions we film, host, and run for you.
The problem
A disaster lasts a day.
The after lasts years.
When a storm, fire, or flood hits a town, the story runs for a week. Then the country moves on — and the gift shop, the bookstore, the boutique are left with shelves of inventory and no foot traffic to sell it to.
Insurance is slow. Loans are debt. What those owners actually need is customers — and there are millions of people across the country who would gladly buy from them, if someone put those shops in front of them. That's the company we're building.
The model
We run the sale.
You run the recovery.
We come to you
Our team travels to disaster-hit towns and catalogs what survived — every shelf, every box, every one-of-a-kind piece.
We film your story
Your shop isn't just inventory. We shoot the story behind it — the years you put in, the night everything changed, what comes next.
We go live
High-energy live auctions on Whatnot put your goods in front of buyers nationwide — people who want to help, and get something real in return.
You rebuild
Inventory becomes cash flow. Followers become customers. And your story keeps selling long after the live ends.
Straight answer
Where we actually are.
No inflated claims here. We're early — and if you join now, you're not a customer. You're a founding partner in proving this works.
Building the playbook
The Disaster After is pre-launch. We're designing the cataloging, filming, and live-sale operation — and talking with the first business owners.
The founding cohort
A small first group of disaster-affected businesses. We run your live sale end to end, work out terms with you one-on-one, and build the model around what actually helps you recover.
Every town that needs it
With the model proven, we bring on corporate partners and take this to every community in the after — and tell these stories to the biggest audience we can reach.
“The disaster gets the headlines. The after is where a business lives or dies. That's the part we're built for.” — The Disaster After, founding note
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Founding cohort
Your shop survived.
Let's get it selling again.
If disaster has hit your small business — recently or years ago — tell us about it. Applying takes five minutes and costs nothing.